Reorienting climate change communication for effective mitigation – forcing people to be green or fostering grass-roots engagement?

TitleReorienting climate change communication for effective mitigation – forcing people to be green or fostering grass-roots engagement?
Publication TypeJournal Article
Year of Publication2009
AuthorsOckwell, DG, Whitmarsh, L, O’Neill, S
JournalScience Communication
Volume30
Start Page305